“WORLDEF Dubai 2026” Continues with Strong International Momentum and High-Level Strategic Dialogue - Dubai Commercity
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- 2/16/26 1:21 PM
“WORLDEF Dubai 2026” Continues with Strong International Momentum and High-Level Strategic Dialogue
Dubai, UAE, 13 February 2026: Under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), “WORLDEF Dubai 2026”, the region’s largest global gathering dedicated to digital commerce, hosted in Dubai for the second consecutive year, continued its activities with the participation of more than 150 speakers and attendance close to 18,000 visitors from 80 countries, representing leading government entities, institutions, and local and international organizations specialized in digital trade.
The forum, organized by Dubai CommerCity, spans three days and concludes tomorrow (Saturday). Discussions throughout the first and second days reflected the accelerating impact of emerging technologies in reshaping global trade ecosystems, and their role in strengthening market connectivity and supporting the transition towards a more integrated digital economy.
Held in collaboration with WORLDEF, the international platform committed to supporting the global expansion and growth of cross-border e-commerce and digital commerce companies, the forum’s sessions highlighted strategic themes including investment in advanced technologies, strengthening international partnerships, and fostering an innovation-driven environment enabling companies and entrepreneurs to expand into rapidly evolving regional and global markets, thereby supporting economic competitiveness and reinforcing Dubai’s position as a leading hub for digital trade.
Her Excellency Amna Lootah, Director-General of Dubai CommerCity, stated: “The momentum achieved by the forum reflects the advanced position Dubai has established as a pivotal hub for digital trade, as well as its ability to bring together decision-makers, experts, investors, and entrepreneurs on a single platform to shape the next phase of this key sector. Discussions underscored that the future of digital trade is closely linked to the ability of markets to adopt more agile operating models, digitally integrate supply chains, and accelerate the deployment of advanced technologies within balanced regulatory frameworks aligned with global transformations.”
“This edition reflects the level of advancement reached by Dubai’s digital trade ecosystem and further strengthens the role of Dubai CommerCity as a specialized platform enabling companies to expand confidently into rapidly evolving regional and global markets, in line with the objectives of the Dubai Economic Agenda D33 and reinforcing Dubai’s position as a leading global digital economy hub,” Lootah added.
Dune Initiative
On the sidelines of the forum, Oraseya Capital, the investment arm of the Dubai Integrated Economic Zones Authority, organized the Dune initiative, which brought together leading investors in the startup industry and venture capital. This initiative facilitated the exchange of investment perspectives and exploration of future opportunities, and included specialized workshops for investors, alongside the launch of a startup competition offering AED 100,000 in funding, which received more than 360 applications.
The initiative witnessed strong engagement from participating companies that presented promising projects across sectors including artificial intelligence, fashion, digital platforms, point-of-sale solutions, SME credit risk assessment, education technology platforms, and others.
The initiative award was won by “Miftah,” a PropTech company that introduced an integrated solution redefining the long-term rental experience in the Emirate of Dubai, through full automation of the leasing process. The company emerged from a fragmented rental market, often reliant on WhatsApp messages, repeated calls with agents, and inconsistent guidance, consolidating these processes into a single application.
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